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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Retro: Forgotten Realms #1-4

Posted on April 5, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

As an unashamed, born again player of Dungeons & Dungeons, I was excited by last month’s official announcement that Devil’s…

Posted in Media, Personal, Pop Culture, ReviewsTagged Comics, Gaming, Marketing1 Comment on Retro: Forgotten Realms #1-4

Interview: Fialkov on Elk’s Run

Posted on March 16, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

It’s a sad fact in the comics industry today that succesfully launching a brand new title is a Herculean feat…

Posted in Media, Personal, Pop Culture, ReviewsTagged Batman, Comics, Culture, Interview, Marketing, Movies, Rant, TV, WritingLeave a Comment on Interview: Fialkov on Elk’s Run

Comment: Making Comics Thin-Skinned

Posted on March 10, 2005December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

It’s no secret that creative types can be pretty thin-skinned when it comes to their art, especially when they’re in…

Posted in Media, Personal, Pop CultureTagged Comics, Hype, Marketing, Poetry, Poetry Slam, Random, Writing3 Comments on Comment: Making Comics Thin-Skinned

Comment: Giving the People What They Want

Posted on February 27, 2005December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Marvel EIC, Joe Quesada, and his main partner in crime, Brian Michael Bendis, caused a minor tempest in a teapot…

Posted in Media, PersonalTagged Baseball, Batman, Interview, Kucinich, Marketing, Rant, Writing5 Comments on Comment: Giving the People What They Want

Retro: The Sentry (TPB)

Posted on February 22, 2005December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

I was still out of comics back in 2000 when Marvel pulled off its Sentry hoax, pretending to have discovered…

Posted in Media, Personal, ReviewsTagged Fiction, Interview, Marketing4 Comments on Retro: The Sentry (TPB)

Interview: Joe Field on Free Comic Book Day

Posted on February 18, 2005April 28, 2025 by Guy LeCharles Gonzalez
Free Comic Book Day

Who doesn’t like free comic books? On Saturday, May 7th, 2005, participating comic book shops across North America and around…

Posted in Pop CultureTagged Advertising, Comics, Interview, MarketingLeave a Comment on Interview: Joe Field on Free Comic Book Day

Interview: O’Reilly on Arcana Studio, Part II

Posted on February 11, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

In Part I of this two-part interview, Arcana Studio‘s Publisher, Sean Patrick O’Reilly talked about Arcana’s successful first year, what…

Posted in Media, Pop CultureTagged Comics, Interview, Marketing, Rant, ShelvesLeave a Comment on Interview: O’Reilly on Arcana Studio, Part II

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

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