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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Interview: Joe Field on Free Comic Book Day

Posted on February 18, 2005April 28, 2025 by Guy LeCharles Gonzalez
Free Comic Book Day

Who doesn’t like free comic books? On Saturday, May 7th, 2005, participating comic book shops across North America and around…

Posted in Pop CultureTagged Advertising, Comics, Interview, MarketingLeave a Comment on Interview: Joe Field on Free Comic Book Day

Interview: O’Reilly on Arcana Studio, Part II

Posted on February 11, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

In Part I of this two-part interview, Arcana Studio‘s Publisher, Sean Patrick O’Reilly talked about Arcana’s successful first year, what…

Posted in Media, Pop CultureTagged Comics, Interview, Marketing, Rant, ShelvesLeave a Comment on Interview: O’Reilly on Arcana Studio, Part II

Interview: O’Reilly on Arcana Studio, Part I

Posted on February 9, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

In the midst of my ever-growing pull list, there is an elite group of comic books that rank as Must-Buys,…

Posted in Media, Personal, Pop CultureTagged Comics, Interview, Marketing, Submissions, WritingLeave a Comment on Interview: O’Reilly on Arcana Studio, Part I

Review: Ant: Days Like These (TPB)

Posted on February 6, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

There’s a perennial debate on which creative setup works best in comics, the collaboration or the solo creator. With superior…

Posted in Media, Personal, ReviewsTagged Comics, Hype, Marketing, TV, WritingLeave a Comment on Review: Ant: Days Like These (TPB)

Comment: Being Black in a Four-Color World

Posted on February 1, 2005December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

It’s an old joke: Why is Black History Month the shortest month of the year? There’s no punchline to that…

Posted in Media, Pop CultureTagged Comics, Marketing, Racism1 Comment on Comment: Being Black in a Four-Color World

Comment: A Fanboy’s Rant #1

Posted on December 3, 2004December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

1. One of the sequences in Comic Book Superheros Unmasked (2003) dealt with the crash of the comic industry during…

Posted in Media, Pop CultureTagged Advertising, Comics, Interview, Marketing, Rant1 Comment on Comment: A Fanboy’s Rant #1

Review: New X-Men:Academy X #1-6

Posted on November 26, 2004December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

When the New Mutants re-appeared on the stands 20 months ago, I was just returning to comics after a 15-year…

Posted in Media, ReviewsTagged Comics, Marketing, RantLeave a Comment on Review: New X-Men:Academy X #1-6

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Guy LeCharles Gonzalez

“A slant fit.” | Data-informed, never data-driven. Systems thinker. Problem solver. Pro-craft.

This is my personal website reflecting my personal thoughts and opinions, some of which may have evolved over time. YMMV.

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