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Tag: Marketing

Commentary and advice on marketing, mostly for publishers (traditional and brands) and writers, but sometimes from a broader perspective.

Comment: Synergy, A Summer Blockbuster Staple

Posted on June 12, 2005December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

With less than a week to go, the full court press is on to promote Batman Begins. I stated in…

Posted in Media, Pop Culture, ReviewsTagged Batman, Marketing, Movies, RantLeave a Comment on Comment: Synergy, A Summer Blockbuster Staple

Buzzscope Interview: Alias’ Miller In the Hot Seat

Posted on June 9, 2005December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

Miller owns up to mistakes, promises 30 years of comics Alias Enterprises burst onto the comics scene a few months…

Posted in Media, Pop Culture, ReviewsTagged Advertising, Comics, Interview, MarketingLeave a Comment on Buzzscope Interview: Alias’ Miller In the Hot Seat

Review: Top Shelf Roundup

Posted on April 22, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

A month or so ago, Top Shelf Productions was running a great sale on some of their backlist, with an…

Posted in Media, ReviewsTagged Marketing, RandomLeave a Comment on Review: Top Shelf Roundup

Retailer Spotlight: Richmond Comix

Posted on April 16, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

A few weeks back, we took a trip south to visit my mother in Virginia, and I decided to hit…

Posted in MediaTagged Advertising, Batman, Comics, Election, Interview, Marketing, Movies, Pokemon, Shelves3 Comments on Retailer Spotlight: Richmond Comix

The Important Things

Posted on April 7, 2005December 22, 2024 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

This guy I work with says, “I’ve really mellowed out the past month or so.” We’re preparing for a massive…

Posted in Media, Pop CultureTagged Marketing3 Comments on The Important Things

Retro: Forgotten Realms #1-4

Posted on April 5, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

As an unashamed, born again player of Dungeons & Dungeons, I was excited by last month’s official announcement that Devil’s…

Posted in Media, Personal, Pop Culture, ReviewsTagged Comics, Gaming, Marketing1 Comment on Retro: Forgotten Realms #1-4

Interview: Fialkov on Elk’s Run

Posted on March 16, 2005December 5, 2025 by Guy LeCharles Gonzalez
An arm with a tattoo: "I was made for the library, not the classroom."

It’s a sad fact in the comics industry today that succesfully launching a brand new title is a Herculean feat…

Posted in Media, Personal, Pop Culture, ReviewsTagged Batman, Comics, Culture, Interview, Marketing, Movies, Rant, TV, WritingLeave a Comment on Interview: Fialkov on Elk’s Run

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Guy LeCharles Gonzalez

Data-informed, never data-driven. Pro-craft. Gen X.

He can be rather outspoken at times and does not suffer fools gladly, so nothing on this site is meant to be representative of his employers or clients — past, present, or future. YMMV.

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