“I have just read the immortal poems of the ages and come away dull. I don’t know who’s at fault;…
Tag: Community
6Qs: Maria Schneider, Editor Unleashed
“I don’t know if there’s any light at the end of the tunnel for publishers, but I think the future…
Stop Interrupting; Listen, Engage, Earn Attention
You know the stereotype of the guy on the first date who can’t stop talking about himself, only to wonder…
Attack of the Social Media Gurus
Self-proclaimed social media gurus trying to make a quick buck and websites looking to capitalize on a trend and boost their ad impressions.
Advertising is Failure
Digital guru Steve Rubel interviews Jeff Jarvis, author of “What Would Google Do?“, who makes an interesting point that I…
Hitting the Reset Button on emedia
Ultimately, publishers’ primary focus should be to curate great content that people are willing to pay for, and to organize and nuture a community around that content and the authors who create it. That community will exist in multiple places and spaces, physical and virtual, and it will flow into whatever container suits it best.
Building and Curating Your Community, Part I
With all of the negative news of late about the collapse of the publishing industry and the “death of print”,…