Category: Media

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The Atlantic, Electric Literature, and the Digital Future

If your core pitch is your “innovative” business model and not what you publish and for whom, your 15 minutes are almost up.

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Fragmented Marketing: Making Mickey a Transmedia Epic

While Epic Mickey can certainly be used as an example of transmedia development, I’d argue that the process only got it half right since there doesn’t appear to be an integrated marketing plan in effect.

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Amazon vs. Google: Seth Godin Wins

In the old days, that platform was the physical bookshelf in a brick-and-mortar retailer. Today, it’s a combination of email and ecommerce.

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Perplex City: Learning From an ARG

Part collectible card game, part treasure hunt, augmented with an immersive online community, Perplex City offers a number of interesting takeaways for anyone wrestling with how and where audience development and transmedia intersect.

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Audience Development, Beer, Books and Optimism (#smbtv)

The passion and optimism for Troy from some of the people I met was inspiring and infectious, reminding me very much of the community that’s gathered around Digital Book World over the past year.

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Dark Horse Circumvents iTunes, Plans to Sell Direct

“No licensing fees to Apple means we can pay our creators more while offering readers lower prices.”

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Gigs, Gongs and Granules

“There are far more underrepresented communities to serve than there are established publishers interested in doing so.”

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Comics Publishers Recognize Digital Opportunity

If there’s one area of publishing where the “game-changing” hype around the iPad has substance, it’s comic books. While comics have been in digital formats, legally and otherwise, for years, few would argue that Apple’s sleek tablet is the first platform to offer an optimal digital reading and purchasing experience, from comiXology’s innovative Guided View

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The Ideal 21st Century Publisher: A Remix

My fantasy publisher would follow a pretty simple equation: Tor.com + Runes of Gallidon + Book View Cafe + Cursor = Awesome!

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Fragmented Marketing: Making Owls Appealing

“From the Director of 300 and Watchmen” isn’t an ideal tagline for a PG-rated movie aimed at kids.

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