Marketing Monday: A Simple Plan, Part II
Last week I covered the first three steps of Kevin Stirtz’ “Smart Marketing System”, focusing on a marketing plan’s Goals, Market and Message, and this week I’ll take a look at the final two pieces of this simple but apparently often confounding puzzle: 1. The GOALS or objectives you want to accomplish 2. The MARKET
On the Shelves: 2/7/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 2/7/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure
Make the F***ing Comics
Cheryl Lynn of Digital Femme, frustrated by the state of the comics union, nails the solution: “I can see that I am going to have to make the fucking comics. …right now I’m doing the second easiest thing. And that is to not-so-politely bitch. Because I suppose I’m still hoping that someone else will make
Marketing Monday: A Simple Plan, Part I
Before I go any further with this, I want to establish the three basic principles that will represent the foundation for the Marketing Monday series of columns: 1) Publishing comics is a business, not a hobby; 2) Proftability within 3-5 years, if not sooner, is the goal. 3) The ultimate goal of marketing is to
Tidbits: Movies, Retail and Writing Aspirations
ITEM UPDATE: Wonder Woman Spec Script Review Latino Review’s El Mayimbe has a preview/review of the Wonder Woman spec script that seemingly helped get Joss Whedon axed from the movie. Overall, a very great read. The writers did their homework. As a comic book character origin movie – it is just as good as Batman
For Black History Month: Flashback
I have a love-hate relationship with Black History Month, simultaneously appreciating the thought behind it while despising its continued necessity. As such, I’m not planning to make a big deal about it ’round these parts; it’s a thing for less diverse sites and blogs to take note of, an opportunity to pay lip service to
Let’s Stop Blaming Retailers, and Start Blaming Publishers
This started out as a quick comment over at The Beat, in reference to someone blaming retailers for dim road ahead for the recently canceled The Boys series, post-DC, because retailers will order less copies from the eventual new publisher thanks to the likelihood of lower discounts than they receive from DC. It’s a knee-jerk
"Driving Bigger Wedges in to Society"
I was going to sit this one out but it really does fall right into my wheelhouse… The unflappable Loren Javier has been hosting a handful of interesting debates over the past couple of weeks at his One Diverse Comic Book Nation blog — which is showing promising signs of becoming exactly the kind of
On The Shelves: 1/31/07
Reading is fundamental. Don’t waste your time reading bad comics out of habit! My weekly look at select comic books being released Wednesday, 1/31/07. The full shipping list, as always, is available at ComicList. [NOTE: Not all of these titles will actually arrive in all stores. If your LCBS offers a pre-ordering service, be sure
Numbers Game: Shuffling Deck Chairs on the Titanic
Marc-Oliver Frisch’s always enlightening sales analysis is now posted at The Beat, looking at DC’s estimated numbers for December 2006, and buried towards the end is a very interesting breakdown of the Average Sales per Title of their three primary imprints. I’ve spotlighted the DCU as a point of interest: DC UNIVERSE 12/2003: 29,26312/2004: 36,92512/2005: